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Biography Of Professor Adnane Houssem
- First Name and last name: Houssem Adnane
- Academic Rank: Associate Professor - A
- Degree: PhD in Business Sciences, Specialization: Marketing
- Institution: Abbas Laghrour University, Khenchela
- Affiliation: Faculty of Economic Sciences and Business Sciences - Department of Business Sciences
- Nationality: Algerian
- Email Address: [email protected]
Postgraduate Studies:
- Master's in Marketing in English, 2012, with a very good grade from the Higher School of Commerce – Central Algiers. Presented a thesis titled “The Improvement of Competitive Abilities Using Benchmarking Approach”
- PhD in Business Sciences, Specialization in Marketing in English, 2021, with a very good grade from the Higher School of Commerce – Kolea. Presented a dissertation titled “Improving Competitive Performance Using Discriminant Analysis”
Professional Career: Temporary Positions held in Private Institutions:
- Specialist in Graphic and Product Design
- Specialist in Photography
- Sales Representative in a company selling and installing security and protection software and tools
Official and Permanent Positions:
- Chief Administrator in Local Communities, Oum El Bouaghi Province
- Head of the External Relations Office
- Advisor responsible for inventory and public property registration and updates
- Head of the Budget Office
- Head of the Public Procurement Office
- Head of the Finance and Procurement Service
- Acting General Secretary, Municipality of Oum El Bouaghi
- Permanent Professor at Abbas Laghrour University, Khenchela
Academic Interests: Marketing, Consumer Behavior, Competitiveness and Competitive Analysis, Entrepreneurship, and Small Enterprises.
Published Scientific Articles:
- Houssem, ADNANE. (2023). "The Evolution of Marketing in Algeria." Journal of Contemporary Business and Economic Studies Vol, 6(02).
- Houssem, ADNANE. (2023). "The Impact Of Algerian Influencers On Consumer Behavior." Administrative And Financial Sciences Review Volume: 70/ N°: 70 (0702)
- Houssem, ADNANE. (2018). Revue des Réformes Economiques et Intégration En Economie Mondiale Vol 13 N 26.
- Houssem, ADNANE, abderrahman BENAZZOUZ (2023). "Competitive Analysis in Micro Enterprises using Logistic Regression (Case of Eastern Algeria)" Journal of Economic and Administrative Research Vol, 15(03).
Participations in Conferences:
- "The Effect of Algerian Socio-cultural Factors on Green Marketing," March 02, 2023, Recent Trends in Marketing and Its Practice in the Knowledge Economy, Faculty of Economic and Management Sciences - Abbas Laghrour University, Khenchela.
- "The Reality of Academic Dishonesty Among University Students - A Case Study," October 19, 2022, Ethics of Work as the Basis for Sustainability of Human Capital in Algerian Universities: Reality, Prospects, and Challenges, Faculty of Economic and Management Sciences - Abbas Laghrour University, Khenchela.
- National Symposium on: Recent Trends in Marketing and Its Practice in the Knowledge Economy, Faculty of Economic and Management Sciences - Abbas Laghrour University, Khenchela.
- Virtual National Symposium on: Marketing Innovation for Startups, Reality and Forecasting, Faculty of Economic and Management Sciences - Abbas Laghrour University, Khenchela, in collaboration with the PRFU Research Group: The Role of Marketing in Achieving Sustainable Local Development Under Current Economic Conditions.
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